How we keep LookAtPets safe
Trust is a product feature. Here is exactly how we build it — for buyers, for sellers, and for the animals in their care.
Trust labels, explained
Every seller carries a public trust label based on verifiable behavior. Labels update as sellers earn more history.
- Excellent
Long-standing sellers with consistently positive reviews and verified identity.
- Very Good
Established sellers with strong review history and verified identity.
- Good
Sellers with a healthy track record and complete profile information.
- Building Trust
Newer accounts still establishing history. Ask questions, review carefully.
Six pillars of safety
- Confirmed accounts
Accounts confirm their e-mail address before publishing. Businesses can submit credentials for review. LookAtPets staff never collect or review government IDs or selfies.
- Human moderation
Reported listings are reviewed by our team. Reports are triaged by our team. Removed listings are removed cleanly, without exposing moderators.
- Safe communication
Messages stay inside LookAtPets. Contact-info sharing is monitored to protect both sides from scams and off-platform pressure.
- One-tap reporting
Every listing, seller, message, and review can be reported. Reports are private and go directly to our moderation team.
- Transparent trust labels
Public trust labels reflect verifiable behavior — reviews, verification, tenure — not paid tiers.
- Fair featured placement
Paid promotion is capped, rotated, and clearly separated from organic results. Ranking cannot be bought.
What you can do
- Keep conversations on LookAtPets — off-platform pressure is a red flag.
- Verify seller trust label, reviews, and photos before sending money.
- Use Reserve or Buy Now for deposit protection where offered.
- Report anything that feels off. Reports are private and reviewed by our team.