Trust is a product feature. Here is exactly how we build it — for buyers, for sellers, and for the animals in their care.
Every seller carries a public trust label based on verifiable behavior. Labels update as sellers earn more history.
Long-standing sellers with consistently positive reviews and verified identity.
Established sellers with strong review history and verified identity.
Sellers with a healthy track record and complete profile information.
Newer accounts still establishing history. Ask questions, review carefully.
Sellers are asked to verify identity and contact details before publishing. Business accounts undergo additional review.
Every listing is reviewed by our team. Reports are triaged within 24 hours. Removed listings are removed cleanly, without exposing moderators.
Messages stay inside LookAtPets. Contact-info sharing is monitored to protect both sides from scams and off-platform pressure.
Every listing, seller, message, and review can be reported. Reports are private and go directly to our moderation team.
Public trust labels reflect verifiable behavior — reviews, verification, tenure — not paid tiers.
Paid promotion is capped, rotated, and clearly separated from organic results. Ranking cannot be bought.